Director Ingmar Bergman
In 2014 Persona was recovered and redelivered on DVD by the Criterion Collection
"It is one of money's deftest tricks to arrange the world so that we don't see it.
So it's an accomplished maneuver of the movies to convey a feeling
of desirable wealth without provoking fury or revolution in that 90
percent who are neither pretty nor rich enough to be up there on the screen.
For decades, it could be claimed that movies were telling us stories, offering
us harmless dreams, bringing delight and consolation —
doing all those things that the director in Sullivan's Travels
comes to see as precious and useful. But in asking
you to watch movies, I have to suggest levels of geological content and
discontent beneath those friendly messages. The screen breathes money,
and it's more than a nickel, or however much you paid the last time you went."
D A V I D T H O M S O N
from his essay
"Can You See the Money?"
How To Watch A Movie